Experience & Reputation - Uncovering and Celebrating Your Company's Brand

Mar 17, 08:30 AM – Mar 17, 11:30 AM

Presenter: Todd Ramsey Cost: $99 (WSU Students $10, WSU Faculty/Staff $20) Branding is the combination of experience – the actual interactions a customer/client/patron has with your organization – and reputation - all of the “stuff” floating around out there about your company. Intentionally building a brand means examining not just the fluff of advertising campaigns, but understanding, articulating and celebrating what makes you unique and worthy of attention. Learn what elements are critical when beginning and/or scaling a brand.

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Center for Entrepreneurship Wichita State on 26 January 2017
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