Building and Protecting a Brand That Rocks

Mar 17, 11:30 AM – Mar 17, 01:00 PM

Creating the most effective brand includes a strategy for legally owning and protecting it. Who owns a company's mark, slogan, word, symbol? Can you trademark a sound, smell or color? Whose responsibility is it to monitor usage, and when is it necessary to take action to protect your company's or client's brand?

Join us to learn legal strategies and practical steps for protecting a brand, and all that goes with it.

  • Identifying and obtaining brand assets
  • Protecting words and slogans
  • Monitoring and enforcing brand rights

Posted by

Kenton Hansen on 05 March 2016
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