Two years ago, @chad-cox, a full-stack computer programmer and Wichita-based entrepreneur, paired with his brother, Steven Cox, an O.D. based in south central Texas, to engineer a solution to the problem.
The brothers launched their company, Visibility Optics, in Wichita in early 2016. Originally, they thought they might build a virtual store that would enable independent optometrists to compete in the online market, but they scrapped that idea. They listened to their customers and instead created software that’s tailored to each practitioner’s needs.